The Book Marketing Audit*
Knowing Yourself and How to Tweak a Book Retail Page Key to Marketing Success
If you are an author or want to be one, this book gets you thinking about marketing in terms of your personality and author type, goals, existing books, and limits in the first section of the book. The next section goes over the most important pieces of your retail page of the book: your cover, title and subtitle reviews, blurbs, and pricing. The final section discusses which parts of the marketing plan you would like to do yourself and guidelines for working with others the things that you do not want or are unable to do.
I think this is a great book for any author or would-be author. The book is supportive and compassionate, and you can tell that the author has walked the talk. What do I mean by supportive? In that first section where she has you examined your goals and limitations, a key part of her strategy is forgiveness. She stresses that we should forgive ourselves for what we cannot or do not want to do in terms of our book marketing..
I’ve looked at a lot of book-marketing books as I have a few cookbook titles published myself, and I think this is a unique one amongst the thicket of book-marketing books out there. What makes it unique? It’s very practical. First, you look at yourself, your library, your goals, and what you do and don’t want to do to move your marketing plan forward. Once you understand yourself and your needs, you can start creating a marketing plan for your future. And then she goes into the details about the things that matter most on a retail book sale page, giving very practical advice about each component.
I can wholeheartedly recommend this book to other authors and would-be authors.