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Minimum Viable Marketing*

Solid Marketing Information for Business Owners

In the currently wild-and-crazy publishing field, so often nonfiction books have little substance, seeming to be cobbled together from a variety of websites and other sources. I am pleased to say that this book is not one of that ilk. The author has worked in marketing at a corporate level for a long time and has been coaching private clients as well. She brings her expertise and knowledge to this book that does offer incredible value even if it is clearly meant to be a lead magnet for her mailing list and services. The book is just chock-full of information.

First she defines marketing and what she considers to be the critical components of it these days, namely your website, email marketing, and what she calls amplification channels (like social media and other platforms); she suggests picking two of the latter to focus on. The book covers a broad range of topics. Even a brief glimpse at the table of contents makes you think, how minimum is this, really? There are so many pieces to the puzzle, and I actually do believe marketing is overwhelming these days for a small business owner or entrepreneur who doesn’t have a dedicated marketing staff.

For some topics, she goes into greater detail than others. She relates a fair amount of information about email marketing throughout the book, including down-to-brass-tacks ideas for your welcome series of emails. But even on topics that she doesn’t discuss at length (like YouTube and Pinterest), she gives solid tips and strategies. There’s a lot of talk about branding, niches, and other hot buzzwords in marketing these days. I will have to admit that as a struggling entrepreneur, I wish modern marketing wasn’t quite so complicated as it seems to be in these days of human-to-human marketing. If you are an entrepreneur or small business owner, you will most likely find many nuggets of wisdom in this book that will help you level up your marketing game.